Real Results From Natural Ingredients

We understand that pet parents care about what goes into their pets’ food.

  • We use high-quality, natural ingredients in NATURAL CHOICE® Pet Food to deliver balanced nutrition with proven visible health benefits.
  • Our first ingredient is real, high-quality protein, such as farm-raised chicken and pasture-fed lamb.
  • Our pet food contains no artificial colors, flavors or preservatives. We also use no chicken by-product meal, corn, corn gluten meal, wheat, rice flour, soy protein or Menadione (a synthetic source of vitamin K).
  • We can trace all of our natural ingredients back to their suppliers.
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