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We understand that pet parents care about what goes into their pets’ food.
We use high-quality, natural ingredients in NATURAL CHOICE
Pet Food to deliver balanced nutrition with proven visible health benefits.
Our first ingredient is real, high-quality protein, such as farm-raised chicken and pasture-fed lamb.
Our pet food contains no artificial colors, flavors or preservatives. We also use no chicken by-product meal, corn, corn gluten meal, wheat, rice flour, soy protein or Menadione (a synthetic source of vitamin K).
We can trace all of our natural ingredients back to their suppliers.
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